Elgin Park Looks Big, But is Actually Miniature

 - Mar 16, 2010   Updated: Aug 17 2011
References: nytimes & bookofjoe
Elgin Park looks like a pristine little community circa 1964, complete with its soda shop and classic cars that line the street. It looks the perfect place to visit--if you were a mouse, that is.

Elgin Park is the creation of Michael Paul Smith, who has created these miniatures and photographs them for the Internet for all to see. Now his work has made Smith the most viral phenomenon since that crying Britney boy.

Implications - Services that have a retro feel or remind consumers of a better time have always been popular because of the emotional connection to the buyer. These nostalgia-inducing services remind them of a simpler time which helps them relive their experiences once again. Businesses that want to benefit should use this use of reviving the retro in order to draw in more viewers.