The Mercedes Generation EQ is an electric concept car that looks to provide a glimpse into how the SUV market could evolve in the future when demand remains but efficiency is required. The Mercedes Generation EQ features 402 horsepower and is planned by the luxury automotive brand to be put into production starting in 2019.
Packed with the same high-end safety features as the brand's other models, the Mercedes Generation EQ features 500km of driving range to help calm range anxiety. The electric concept car features all-wheel drive that's powered by the two electric motors within.
The Mercedes Generation EQ is named as such to mean "Electric Intelligence" and to be a derivative of the Mercedes-Benz brand values including "Emotion and Intelligence."
Key Themes Behind This Trend
- Electric Suvs
- Luxury automotive brands can leverage the growing demand for SUVs and combine it with EV technology to create electric SUVs.
- High-range Evs
- There is an opportunity to capitalize on range anxiety and provide consumers with high-range electric vehicles, such as the Mercedes Generation EQ's 500km driving range.
- Luxury Evs
- Luxury automotive brands can incorporate EV technology in their models to remain competitive and provide eco-friendly alternatives to their luxury consumers.
Where This Applies
- Automotive Industry
- The automotive industry can innovate by focusing on producing electric SUVs and luxury EVs that cater to growing demand for eco-friendly and efficient vehicles.
- Electric Vehicle Industry
- The electric vehicle industry can strive to produce high-range EVs that alleviate range anxiety and appeal to a broader range of consumers.
- Luxury Goods Industry
- Luxury goods industry can expand its offerings by incorporating sustainable practices and providing eco-friendly alternatives for consumers with high-end tastes.
