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ACW Grey's ELCO Premium Air Ads Visualize Change

 - Aug 27, 2013
References: & adsoftheworld
These ELCO Premium Air ads feature amazing visuals that will capture your attention and then hold it as you explore the meaning behind each change in color palette.

Executed by ACW Grey in Israel, the campaign features three different ads of a bedroom, living room and television. Each image has varying strips of design to show that the rooms in your house will go through many different changes and looks as the years go by, but one thing that remains the same is your air conditioner. I think these ads work because the different designs featured speak to each individual in the audience, and the gorgeous colors and visuals don't hurt either.

The ELCO Premium Air campaign is completed with the copy "Your bedroom will change many times. Timeless air conditioners."