The Diario El Comercio definitely wants people to read the news it puts out, but not at the same time as other tasks that will put your life in danger.
The three part ads for El Comercio by La Facultad are engulfed in the color blue, showing a stop sign, a traffic light and cycling road sign that are barely visible, because they are being blocked out by a blue bird that's getting in the way. The Twitter bird is in sharp focus too, with whatever else is in the background sort of hazy.
The ads implore people not to read the news from the El Comercio Twitter account and drive at the same time, since as these ads demonstrate, that ever-tweeting blue bird can be quite the distraction on the road.
Why This Trend Is Growing
- Obtrusive Advertising
- Opportunity for disruptive innovation in creating non-intrusive advertising methods that do not endanger drivers.
- Multitasking Safety
- Opportunity for disruptive innovation in developing technology or systems that enable safe multitasking while driving.
- Attention Management
- Opportunity for disruptive innovation in creating solutions to help individuals manage their attention and minimize distractions.
Industries Being Reshaped
- Advertising
- Opportunity for disruptive innovation in the advertising industry by exploring new ways to engage with audiences without being obtrusive.
- Technology
- Opportunity for disruptive innovation within the technology industry, particularly in developing tools and features to promote safe use of mobile devices while driving.
- Transportation
- Opportunity for disruptive innovation in the transportation industry by integrating attention management systems into vehicles to minimize distractions and improve safety.
