Cola-Fueled Vehicles

Clean the Sky - Positive Eco Trends & Breakthroughs

The Eepybird is powered by Mentos Mints and Coke Zero

— June 2, 2010 — Autos
Fritz Grobe and Stephen Voltz’s specially built vehicle, known as the Eepybird, is a combination of a bicycle and a trailer.

The Eepybird is powered by the explosive power of Mentos mints and Coke Zero, which both work together to push the car forward. Grobe and Voltz used 108 two-liter bottles of Coke Zero and 648 mints to propel the vehicle over 220 feet. The experiment was sponsored by Coke and Mentos, and experienced a whopping increase in sales by 12% after a video documenting the experiment was posted on Youtube.

Trend Themes

  1. Mentos-powered Vehicles — Developing vehicles powered by Mentos mints provides a disruptive innovation opportunity within the transportation industry.
  2. Sponsorship-driven Sales Boost — Leveraging sponsorship to create viral content can lead to significant sales increases, presenting disruptive innovation opportunities within the marketing industry.
  3. Explosive Beverage Experiments — Exploring the potential of using explosive reactions in innovative ways can lead to disruptive advancements in both the food and beverage industry and the entertainment industry.

Industry Implications

  1. Transportation — Developing Mentos-powered vehicles can disrupt the conventional fuel-powered transportation industry.
  2. Marketing — Utilizing sponsorship-driven viral content can disrupt traditional marketing strategies and boost sales in various industries.
  3. Food and Beverage / Entertainment — Exploring explosive reactions in innovative culinary or entertainment experiences can disrupt traditional approaches in both the food and beverage industry and the entertainment industry.
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