This touching ad from the German food brand Netto Marken-Discount is reminding consumers to come together as a family this Easter holiday.
Presented in a fable-inspired style, this animated ad spot tells the fictional story of how Easter came to be. According to the ad, the holiday is the result of a hen and a rabbit meeting at a nightclub and giving birth to a baby bunny, hatched out of an egg. The adorable hybrid creature looks like a bunny, but lays eggs like a chicken, making for a few embarrassing accidents at school. The little creature runs around the forest laying colorful eggs, which are later collected by a few children from a neighboring city. This leads to international fame for the egg-laying bunny, who is later pictured lounging on a bed of carrots. By the end of the ad, the little creature decides to return home to spend time with his parents, who loved him prior to fame.
Image Credit: Netto Marken-Discount
Key Themes Behind This Trend
- Family-centric Holiday Ads
- Brands can create touching ads based on holiday themes and family values to emotionally connect with consumers.
- Fantastical Fable-inspired Advertisements
- Creating animated ads with imaginative and fictional storylines add a touch of whimsy and appeal to consumers’ sense of wonder and playfulness.
- Unexpected Marketing Strategies
- Brands that take risks and create clever, unconventional marketing strategies can attract attention and become viral hits on social media platforms.
Where This Applies
- Food and Beverage
- Food brands can use holidays as an opportunity to create themed ads that showcase their products and highlight family values around the dinner table.
- Animation and Film Production
- Companies can produce creative and colorful animated ads featuring fictional characters and fables that capture the imaginations of viewers.
- Advertising and Marketing
- Ad agencies can develop unexpected marketing campaigns that playfully leverage holidays and cultural events to create emotional bonds with consumers.
