The Earth Day Canada ad campaign brings Mother Nature's troubles home, quite literally. Addressing two of the most common acts that humans commit against our natural environments, oil spills and deforestation, these two print ads really do drive the message home.
Conceived by Toronto-based ad agency DDB, the Earth Day Canada ad campaign really brings to light our actions. Instead of turning a blind eye to what is going on in the world, we should be constantly aware so that we can help make a difference.
More than that, Earth Day Canada ad campaign shows that just because people don't always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life.