For the purposes of sharing the energizing, adrenaline-inducing power of its E-Jolt Porsche set up an experience to really wake people up in the morning.
Many people arrived in a coffee shop looking for a strong cup of coffee to prepare them for the day ahead, but they were sold on an unusual menu item that required a waiver to be signed for it to be experienced to the fullest. Once outside, people were invited to hop into Porsche's E-Jolt and embark on an exhilarating ride.
The liveliness of the E-Jolt is notable because of its hybrid engine. As Marshall Ross from Cramer-Krasselt, the agency behind the stunt describes: "Hybrid engines are considered 'good' technology thanks to their ecological benefits, but they’re not known for much else. No one thinks hybrids are fun or exhilarating." With its deceptive coffee stunt, Porsche managed to challenge both of these notions, and also create an unforgettable experience for many.