This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
This pop-up store was set up to showcase the Dyson V6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it.
Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. "The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing."
Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. "The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing."
