Experiential Pop-Up Stores

This pop-up store was set up to showcase the Dyson V6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it.

Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment

Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. “The space is based around our drive to get people to test, try and explore our technology," she said. "Seeing is believing.”