Roy Rogers recently expanded its burger selection to include a spicy new creation called the 'Dynamite Burger.'
Roy Rogers' new Dynamite Burger features a quarter-pound beef patty topped with pepper jack cheese, bacon strips, chipotle ranch sauce, and the brand's popular Jalapeño Poppers, all on a soft Kaiser roll. As for the Jalapeño Poppers, the appetizer consists of breaded and fried jalapeño peppers filled with creamy cheddar cheese. The result is a towering burger that has a spicy kick in every bite.
The new Dynamite Burger can be found at participating Roy Rogers Restaurants nationwide for a limited time. The burger can also be ordered on its own, or as part of a combo with a side and drink.
Image Credit: Roy Rogers
Why This Trend Is Growing
- Spicy Burger Creations
- Opportunity for fast-food chains to create innovative burgers with a spicy twist.
- Incorporating Popular Appetizers
- Opportunity for restaurants to incorporate popular appetizers into their main menu items.
- Limited Time Offerings
- Opportunity to create buzz and attract customers with limited time burger offerings.
Industries Being Reshaped
- Fast Food Chains
- Disruptive innovation opportunity for fast food chains to create unique and spicy burger options.
- Restaurant Industry
- Opportunity for restaurants to add jalapeño poppers and other popular appetizers to their main menu items.
- Food and Beverage Industry
- Opportunity for food and beverage companies to create limited time burger specials featuring unique ingredients.
