Roy Rogers Launches a New 'Sourdough Bacon Cheeseburger'
Kanesa David — May 10, 2023 — Lifestyle
References: royrogersrestaurants & qsrmagazine
Roy Rogers has launched a new burger called the 'Sourdough Bacon Cheeseburger,' complete with garlic aioli sauce. The 'Sourdough Bacon Cheeseburger' is a quarter-pound burger with Smithfield bacon, Monterey Jack cheese, and toasted sourdough bread. The restaurant will also relaunch its Onion Rings to celebrate the release of the 'Sourdough Bacon Cheeseburger.'
“When looking at the evolution of our menu at Roy Rogers, you can see we continue to prioritize the growing wants and needs of our Royalists through an innovative limited time offer program,” says Adam Klaers, Executive Vice President at Roy Rogers. “The Sourdough Bacon Cheeseburger is a classic burger with a unique twist that we know our guests will love.”
The brand's signature 'Mint Chip Shake' and 'French Toast' sticks will remain on the menu as per consumer demand. The new sandwich will be available for a limited time only.
Image Credit: Roy Rogers
“When looking at the evolution of our menu at Roy Rogers, you can see we continue to prioritize the growing wants and needs of our Royalists through an innovative limited time offer program,” says Adam Klaers, Executive Vice President at Roy Rogers. “The Sourdough Bacon Cheeseburger is a classic burger with a unique twist that we know our guests will love.”
The brand's signature 'Mint Chip Shake' and 'French Toast' sticks will remain on the menu as per consumer demand. The new sandwich will be available for a limited time only.
Image Credit: Roy Rogers
Trend Themes
1. Limited Time Offer Program - Roy Rogers' strategy of launching innovative limited time offers creates new excitement for their customers and encourages repeat business.
2. Creative Menu Items - Creating unique twists on classic menu items such as the 'Sourdough Bacon Cheeseburger' tap into customer nostalgia while offering new experiences.
3. Mixing Flavors and Textures - Combining ingredients such as sourdough bread with garlic aioli sauce and Smithfield bacon creates exciting taste and texture combinations for customers.
Industry Implications
1. Fast Food Chains - Fast food chains like Roy Rogers can use limited time offers and creative menu items to stay competitive in a crowded market.
2. Food and Beverage Manufacturing - Manufacturing companies can capitalize on the popularity of new and unique food trends like sourdough bread and develop more products to meet consumer demand.
3. Casual Dining Restaurants - Casual dining restaurants can also tap into nostalgia and offer creative twists on classic dishes to attract customers and generate buzz.
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