For the Dwayne Johnson Sports Illustrated cover, the publication decided to lens its images in a unique way, using the camera on a 'Motorola Moto Z' smartphone instead of the traditional photography gear.
In order to enhance these shots, Sports Illustrated used a 'True Zoom Moto Mod' attachment, as well as professional lights to get the right look. To promote its unconventional photography tactics, the Dwayne Johnson Sports Illustrated cover shoot incorporated behind-the-scenes footage.
Throughout it, 'The Rock' considers the influence the publication has had on him and his career as an athlete, as well as what it means to be voted the "sexiest man alive,' which the cover celebrates. The smartphone-captured images are revealed at the end, boasting a beautiful quality that makes them look like they came from top of the line equipment.
More Stats +/-
Curious Hairstyle Editorials
Surreal Ukrainian Lookbooks
Atmospheric Unisex Lookbooks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.