Demand for milk alternatives is reaching new highs, which is seeing brands respond with options like the Dunkin' oatmilk menu that's arriving at locations nationwide now. The menu was first trialed by the brand in California in the beginning of 2020 and first consisted of the Oatmilk Latte for consumers to pick up when seeking out a dairy-free option. The nationwide launch of the menu will also see the new Iced Oatmilk Latte launching for consumers to pick up as an alternative to the hot option.
The Dunkin' oatmilk menu makes use of Plant Oat Oatmilk in the various products and has been announced with the help of actress and vegan foodie Tabitha Brown who announced the arrival via her Instagram account.
Image Credit: Dunkin’
Key Themes Behind This Trend
- High Demand for Milk Alternatives
- The increasing demand for milk alternatives presents an opportunity for brands to innovate and offer more diverse options.
- Expansion of Oatmilk Menus
- The expansion of oatmilk menus in nationwide locations provides a disruptive innovation opportunity for brands to tap into the growing popularity of oat-based beverages.
- Celebrity Endorsement of Oatmilk Menu
- The endorsement of actress and vegan foodie Tabitha Brown creates a unique opportunity for brands to leverage celebrity influence and attract a larger consumer base.
Where This Applies
- Plant-based Beverage Industry
- The plant-based beverage industry can explore new oatmilk products to meet the increasing demand for milk alternatives.
- Cafe and Coffee Chain Industry
- Cafes and coffee chains can incorporate oatmilk into their menus as a dairy-free option, capitalizing on the expanding oatmilk trend.
- Social Media and Influencer Marketing Industry
- The social media and influencer marketing industry can partner with celebrities and influencers to promote oatmilk menus, leveraging their platforms to reach a wider audience.
