If you're looking for a tasty way to take a trip down memory lane, look no further than Betty Crocker's new Dunkaroos Icing.
Dunkaroos are of course the iconic 90s treat that consisted of mini cookies paired with a sweet rainbow sprinkle-studded icing for dipping. Betty Crooker's new Dunkaroos Icing is inspired by this beloved treat with a whopping 16 ounces of your favorite vanilla icing studded with little rainbow-colored sprinkles. This thick and tasty vanilla icing makes the perfect topper for everything from cookies, to cupcakes, or even a giant cookie cake. Or, you could simply grab a spoon and enjoy the new Dunkaroos Icing straight from the tub – it's entirely up to you.
Image Credit: Betty Crocker
What's Driving This Trend
- Nostalgia Marketing
- Companies can tap into consumers' nostalgia by reinventing products from the past, like Betty Crocker's Dunkaroos Icing, to generate interest and boost sales.
- Food Pairings
- There is an opportunity to create new and unique food pairings with Dunkaroos Icing as a versatile ingredient that can be used in a variety of desserts and baked goods.
- DIY Snacks
- With the increasing popularity of DIY snack culture, companies can create icing kits with Dunkaroos Icing and mini cookies to allow consumers to make their own nostalgic treats at home.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of nostalgia marketing by reinventing classic snacks and treats from the past for modern consumers.
- Bakery and Desserts
- In the bakery and dessert industry, there is an opportunity to incorporate new and unique flavor combinations using Dunkaroos Icing as an ingredient.
- Consumer Packaged Goods
- Consumer packaged goods companies can create DIY snack kits featuring Dunkaroos Icing and mini cookies that appeal to consumers who enjoy making their own treats at home.
