The Dumb Ways to Die Metro Ads Promote a Fun and Safe Holiday

 - Dec 16, 2013
References: adage & designtaxi
For the holiday season, the 'Dumb Ways to Die' Metro characters are back to remind people to stay safe. For the Christmas season, the accident-prone characters have been suited up in seasonal attire on trains and the Melbourne Metro site.

The Dumb Ways to Die characters are featured on the sides of Melbourne Metro trains to remind commuters to have a happy and safe Christmas.

McCann Erickson’s Dumb Ways to Die characters became a viral sensation over a year ago in November of 2012 and have managed to keep themselves relevant over time with the introduction of an app and now the appearance on the sides of the trains. Considering the success of the Dumb Ways to Die campaign, this may not be last time we see these characters yet.