You can now bring a little bit of summer into your cereal bowl with the launch of General Mills' new Drumstick Ice Cream Cereal. Available in both Classic Vanilla and Mint Chocolate flavors, the new cereal gives you a good excuse to enjoy dessert for breakfast.
General Mills' new Drumstick Ice Cream Cereal is a sweet breakfast cereal inspired by Nestlé's iconic frozen dessert-filled ice cream cones. To mimic the taste of the ice cream and the chocolate-filled cone, the cereal pieces are made from sweetened corn and wheat. The Classic Vanilla also boasts sweet vanilla-flavored cereal pieces, while the Mint Chocolate variety has minty cereal pieces. Both are available in family size boxes so you don't have to worry about sharing these tasty breakfast treats.
Image Credit: <i> Walmart.</i>
Key Themes Behind This Trend
- Ice Cream-flavored Foods
- There is an opportunity for food companies to create ice cream-flavored variations of popular snacks and desserts, like cereal.
- Indulgent Breakfast Cereals
- Creating breakfast cereals that are inspired by indulgent desserts can appeal to consumers looking for a sweet start to their day.
- Repurposing Iconic Treats
- Taking iconic desserts and turning them into snackable or breakfast-friendly versions opens up new product development possibilities.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the trend of ice cream-flavored foods by creating innovative and indulgent products.
- Breakfast Cereal
- The breakfast cereal industry can explore the opportunity to create unique and indulgent flavors inspired by popular desserts.
- Frozen Desserts
- Companies in the frozen dessert industry can expand their product offerings by partnering with food companies to create ice cream-flavored products.
