In a surprising move, Dr. Martens launched a clothing line for Spring/Summer 2011. The brand has always been well-known for providing high quality, stylish shoes, but this is its first venture into producing actual outfits.
The Dr. Martens SS 2011 collection puts the same design focus onto their clothes that it does for their shoes. The idea is to maintain the British workwear aesthetic with durable material. There are a variety of outfits for both males and females. The men can expect collared shirts, jeans and sweaters, while the ladies can look forward to dresses, shirts and tights.
The idea that Dr Martens launched a clothing line is a bit surprising, and it'll be interesting to see how they do in the new market.