This Dove hair campaign shows how women are often made to feel self-conscious about their hair and pressured to change it by societal standards. Introducing the criticisms faced by each woman, Dove shows how "8 out of 10 women feel pressured to wear their hair a certain way".
The short ad follows women with different hairstyles who explain how accepting their hair and expressing themselves through an individual style allows them to feel confident and beautiful. It shows how society needs to embrace every type, texture, color and style of hair.
One woman fights against the idea that she should dye her grey hair by saying "Stop saying that grey hair is not beautiful, because it is". Following this, a blue-haired financial analyst embraces her large curls while fighting the stereotype that her hair makes her look unprofessional. The Dove hair campaign encourages other women to do the same while showing off their styles on social media channels with the hashtag #LoveYourHair.