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Savory Premixed Cookie Doughs

The Doughlicious Savoury Biscuits Cookie Dough Come in Four Options

— October 21, 2021 — Marketing
The Doughlicious Savoury Biscuits cookie doughs are a new lineup of products from the London-based brand that will provide consumers with a way to easily prepare baked goods with minimal effort. The doughs are ready-to-bake and come in four flavor options including Charcoal, Black Pepper & Miso, Jalapeño, Chilli & Cumin and Sundried Tomato & Oregano. These flavors will provide consumers with a distinctly different option to try out that deviates from the traditional offerings on the market that are sweet in nature.

Founder Kathryn Bricken spoke on the new Doughlicious Savoury Biscuits cookie doughs saying, "We are so excited about the launch of these new product ranges. Our Savoury Biscuits are a natural progression from our sweet ranges and born from months of experimentation. Dough-chi is also something we’ve been working on for a while.”
Trend Themes
1. Savoury Pre-made Baked Goods - Opportunity to expand the market of savoury baked goods and attract customers looking for a new flavour experience.
2. Ready-to-bake Products - Opportunity to provide convenience and time-saving options for consumers looking for easy and quick-to-prepare meals and snacks.
3. Alternative Flavour Options - Opportunity to differentiate from traditional sweet products and provide consumers with new flavour options that cater to their diverse tastes.
Industry Implications
1. Food Manufacturing - Manufacturers can produce and market new savoury pre-made baked goods and ready-to-bake products to cater to the growing demand for convenient and unique food options.
2. Food Retail - Retailers can stock and promote these new savoury pre-made baked goods and ready-to-bake products to cater to consumers looking for a fast and easy way to get their favourite snack or meal.
3. Food Service - Restaurants and cafes can incorporate these new savoury pre-made baked goods and ready-to-bake products into their menus to provide customers with new and exciting options that they may not have experienced before.
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