British entrepreneur Lord Alan Sugar, known for winning the 2019 season of 'The Apprentice,' recently announced a £250,000 into a new bakery called Dough Bakehouse.
Located in Herne Hill (south London), Dough Bakehouse was first launched in 2018 by Carine Lepore and recently debuted a new vegan range. Lord Sugar's new expansion hopes to compete with high street rivals and the brand announced the launch of a second Dough Bakehouse location in Beckenham shortly, with two more locations to follow by 2021.
“Carina and I are delighted that Dough Bakehouse continues to go from strength to strength. We’re really looking forward to opening new premises in the near future […] especially with the constant evolution of new products, such as the great tasting new vegan range,” said Sugar.
Image Credit: @doughbakehouse / Instagram
What's Driving This Trend
- Vegan Bakery Expansion
- Lord Alan Sugar's investment in Dough Bakehouse highlights the growing trend of vegan bakeries expanding their operations.
- Plant-based Product Innovation
- The launch of Dough Bakehouse's new vegan range showcases the trend of bakeries focusing on developing innovative plant-based products.
- Competitive High Street Bakery Market
- Lord Alan Sugar's investment in Dough Bakehouse reflects the trend of bakery businesses aiming to compete with high street rivals by offering unique products and experiences.
Who This Affects Most
- Bakery
- The vegan bakery expansion trend presents disruptive innovation opportunities for traditional bakeries to incorporate plant-based offerings into their product lineup.
- Plant-based Food
- The growth of plant-based product innovation in bakeries opens up opportunities for the plant-based food industry to collaborate with bakeries and develop new offerings.
- Hospitality
- The competitive high street bakery market trend calls for disruptive innovation in the hospitality industry, focusing on creating unique bakery experiences and attracting customers with specialty products.
