The KFC Doritos Crunch Burger is a zany new addition to the brand's South Africa locations that is an extreme extension of the experimental partnership between Frito-Lay and Yum! Brands, the parent company that owns Taco Bell and KFC.
The sandwich is billed by KFC South Africa as the brand's "crunchiest crunch burger yet," and features Sweet Chili Heat Doritos. The sandwich is also topped with a layer of spicy cheese sauce, a slice of cheese and lettuce.
Stateside, Taco Bell seems to be the one leading the way in terms of incorporating Doritos products into a range of taco dishes. In the meantime, KFC fans will have to wait to see if its international success will lead to a US introduction of the Doritos Crunch Burger.
The KFC Doritos Crunch Burger is Available in South Africa
Rebecca Byers — May 15, 2015 — Marketing
References: kfc.co.za & brandeating