This is not the first time that the Shake Shack collaborates on a menu item with the Dominique Ansel Bakery.
The two establishments hosted a two-day event at the Shake Shack's West Village location in New York City to spotlight the partnership. For this project, "lauded pastry chef Dominique Ansel" engineered the Egg Katsu Sando and the Morning Maple Latte. Offered at affordable prices — $8 USD and $3 USD respectively, the dishes have the potential to pleasantly engage the audience. The sandwich draws inspiration from Japan, featuring a panko-fried steamed egg roll, enclosed in soft milk bread and seasoned with miso-honey mayo.
The collaboration between Shake Shack and the Dominique Ansel Bakery does not only boost the value of the former with an artisanal twist but also gives ample publicity to the later business.