The Dolce & Gabbana SS 2011 campaign is a killer couture spread that will have you wishing for haute apparel and sunny weather. This naturalistic, sun-drenched spread is full of floral prints, long, flowing manes and marvelous bodies.
Ultimately, the Dolce & Gabbana SS 2011 campaign pulls obvious inspiration from the flower-power youth of the late 1960s. Something about frolicking in a park rocking vivacious floral prints makes me wish I were on my way to Woodstock -- wearing some D&G, of course.
What's Driving This Trend
- Floral Prints
- Opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly printing techniques for floral patterns.
- Naturalistic Campaigns
- Opportunity for disruptive innovation in the advertising industry by incorporating more nature-inspired themes and backdrops in campaigns to promote eco-consciousness.
- Nostalgic Fashion
- Opportunity for disruptive innovation in the fashion industry by modernizing retro fashion trends from the 1960s and making them relevant for contemporary consumers.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry to create sustainable and eco-friendly clothing and accessories inspired by natural themes.
- Advertising
- Opportunity for disruptive innovation in the advertising industry to incorporate nostalgia and vintage aesthetics in campaigns to appeal to consumers seeking a sense of nostalgia.
- Textile Printing
- Opportunity for disruptive innovation in the textile printing industry to develop eco-friendly and sustainable printing techniques for floral patterns and designs.
