Eco Design Initiatives

Do the Green Thing Promotes Earth Hour with a Collaborative Design Project

In an effort to promote Earth Hour 2015, Pentagram, WWF and Do the Green Thing have commissioned designers and artists to create eco-friendly items using waste and everyday objects.

The collection is titled 'Everday Things,' and features creations like a functioning record player made of paper, and a string of colorful lights made from waste. In addition to raising awareness about Earth Hour, the objective of the Everyday Things series is to promote recycling and sustainable lifestyles. The collection is accompanied by a contest that challenges 16 to 25-year-olds to design their own light switch cover encouraging sustainability.

Eco-friendly Design
Opportunity for designers and artists to create innovative and sustainable products using waste and everyday objects.
Recycling Initiatives
Opportunity to promote recycling and sustainable lifestyles through creative design projects.
Youth Engagement
Opportunity to engage young designers in creating eco-friendly solutions and promoting sustainability.

Sectors Adopting This

Design
Designers can explore eco-friendly design by using waste and everyday objects to create innovative and sustainable products.
Sustainability
Companies can promote recycling and sustainable lifestyles through creative design projects that raise awareness about Earth Hour.
Education
Education institutions can engage young designers in creating eco-friendly solutions and promoting sustainability through design contests.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 92%
Freshness 8%

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