The Dislicores Liquor Trading Co ad campaign cleverly shows that each glass of wine results in a tougher drive home, walk up the stairways or a day in class. Each bottle has been turned into a treacherous tower that thwarts every drinkers' best intentions. For instance, one reads, "Driving is hard enough. Alcohol makes it harder."
Conceived and executed by Melborp Group, an ad agency based in Bogota, Colombia, the Dislicores Liquor Trading Co ad campaign was art directed by Daniel Rueda and Sebastián Pelaez with creative direction by Santiago Mesa Montoya. The images were created by graphic designers Juan Fernando Ochoa and Marcela Gomez and produced by Z Studios. Although surreal, the images encourage people to think about the consequences of drinking too much alcohol.