This Video Discovery App Lets Users Swipe Up or Down to Rate Posts
Charlotte Joyce Kidd — September 17, 2015 — Tech
References: itunes.apple & producthunt
Ponder is a video discovery app where users up or down-vote posts with a simple swipe.
Described as "if Snapchat Stories and Tinder had a baby," the Ponder app allows users to post text, photos and video, anonymously or through their own account. Users can browse through posted content on three levels: friends' content, local content and global content. On each text post, picture or clip they view, users swipe up to express appreciation for the item or down to indicate a 'pass.' Posts appear higher or lower in the overall stream of content based on how many times they are swiped up. This way, posts with a lot of popularity -- based on the individual post, and not the poster -- are rewarded with more views.
Described as "if Snapchat Stories and Tinder had a baby," the Ponder app allows users to post text, photos and video, anonymously or through their own account. Users can browse through posted content on three levels: friends' content, local content and global content. On each text post, picture or clip they view, users swipe up to express appreciation for the item or down to indicate a 'pass.' Posts appear higher or lower in the overall stream of content based on how many times they are swiped up. This way, posts with a lot of popularity -- based on the individual post, and not the poster -- are rewarded with more views.
Trend Themes
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Video Discovery Apps — Opportunity for disruptive innovation in creating new video discovery apps that allow users to rate posts through swiping.
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Anonymous Social Media — Opportunity for disruptive innovation in developing anonymous social media platforms that enable users to post text, photos, and videos without revealing their identity.
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Content Ranking Algorithms — Opportunity for disruptive innovation in improving content ranking algorithms that prioritize popular posts based on user ratings rather than the reputation of the poster.
Industry Implications
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Social Networking — Opportunity for disruptive innovation in the social networking industry by creating video discovery apps that revolutionize content rating and ranking.
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Mobile Apps — Opportunity for disruptive innovation in the mobile app industry by developing anonymous social media platforms and video discovery apps that enhance user engagement.
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Digital Advertising — Opportunity for disruptive innovation in the digital advertising industry by leveraging content ranking algorithms to identify and promote highly rated posts to relevant audiences.
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