The Disaronno Mixing Star Competition is a world-renowned event that sees only the best mixologists in certain cities competing to create delicious, award-winning cocktails.
In the early half of the century, mixologists and bartenders capable of making highly complex cocktails were common place fixtures at nearly every establishment. A patron could walk into even the dingiest hole in the wall type of bar and expect to taste nothing but the finest mixed liqueurs in their drinks.
Now that mixology is making a strong resurgence in modern day establishments, bartenders are going back to the roots of mixology in order to craft delicious and even award-worthy cocktails. Trend Hunter attended the Disaronno Mixing Star competition in Toronto on May 28, 2013, to find out who is really the best mixologist in the city.
What's Driving This Trend
- Resurgence of Mixology
- Opportunity for innovative mixology techniques and new cocktail recipes to cater to the growing demand for craft cocktails.
- Competitive Mixology Events
- Disaronno Mixing Star competition sets the stage for future mixology competitions and encourages mixologists to push the boundaries of cocktail creation.
- Return to Mixology Roots
- Emphasis on traditional mixology methods creates opportunities to revive forgotten cocktail techniques and ingredients for unique and authentic drink experiences.
Who This Affects Most
- Beverage and Alcohol
- Beverage companies can capitalize on the resurgence of mixology by developing new craft cocktail mixers and ingredients.
- Hospitality and Events
- Event organizers and venues can tap into the growing popularity of mixology competitions by hosting or sponsoring similar events to attract cocktail enthusiasts.
- Technology and Apps
- Technological innovations can support the mixology industry by creating apps or platforms that provide recipes, tutorials, and ingredient recommendations for mixologists and home bartenders.
