Most businesses know that the more active and healthy their employees are, the less costs they will incur from absenteeism and health-related issues. To encourage this, Philips has designed a device called the DirectLife fitness monitor, which is a wearable motion tracker much like the Fitbit.
In addition to monitoring a person’s daily activity to encourage a more active lifestyle, the DirectLife fitness monitor also offers the services of a personal coach (while the Fitbit does not). Delivered on a subscription basis, the Directlife personal coach will interact with users through an online portal.
Essentially, the DirectLife fitness monitor empowers employees to take their health into their own hands while helping businesses track employee fitness—without having to get too involved in the employee’s personal life.
What's Driving This Trend
- Wearable Fitness Trackers
- Opportunity for businesses to encourage employee fitness with innovative wearable devices like the DirectLife fitness monitor.
- Personalized Coaching Services
- Personal coaching services offered by the DirectLife fitness monitor highlight the potential for more personalized health coaching options.
- Data-driven Workplace Wellness Programs
- The DirectLife fitness monitor's tracking capabilities present opportunities for businesses to implement data-driven wellness programs.
Who This Affects Most
- Corporate Wellness
- Corporate wellness programs can benefit from innovative wearable fitness trackers such as the DirectLife fitness monitor.
- Healthcare
- Healthcare providers can leverage the benefits of wearable fitness trackers like the DirectLife fitness monitor to better track patient health.
- Fitness and Sports
- The DirectLife fitness monitor presents an opportunity for fitness and sports businesses to offer more personalized training and coaching services.
