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Operatic Fashion Ads

The Dior Fall 2013 Campaign is Utterly Glamorous

— June 2, 2013 — Marketing
The Dior Fall 2013 ad campaign embraces the luxury fashion label's pension for all things glamorous. Moving from an enchanted forest setting to the legendary Opéra Garnier in Paris, the gowns showcased are totally in their element. Surrounded by grand staircases, ornate ceilings and dramatic chandeliers, a night at the opera has never seemed so elegant.

Starring models Alex Kirtoka, Daria Strokous, Marie Piovesan, Anastasia Ivanova and Iselin Steiro, the Dior Fall 2013 ad campaign was shot by photographer Willy Vanderperre. Originally appearing in the brand's very own online magazine, it has since made its way elsewhere.

In addition to full skirted, strapless dresses, the Dior Fall 2013 ad campaign shows off a few sophisticated jackets, statement necklaces and glamorously polished beauty looks.
Trend Themes
1. Glamorous Fashion Campaigns - Opportunities for luxury fashion brands to create visually stunning and extravagant ad campaigns that evoke a sense of elegance and glamour.
2. Location-based Ad Campaigns - The use of iconic and picturesque locations such as the Opéra Garnier in Paris to create captivating backdrops for fashion ad campaigns.
3. Online Magazine Advertising - Fashion brands exploring the potential of their own online magazines as a platform to showcase their campaigns and reach a wider audience.
Industry Implications
1. Luxury Fashion - Opportunities for luxury fashion brands to create visually stunning and extravagant ad campaigns that evoke a sense of elegance and glamour.
2. Photography - Photographers specializing in capturing the essence of fashion campaigns in iconic and visually captivating locations.
3. Online Publishing - Online magazines as a platform for fashion brands to showcase their campaigns and engage with a global audience.
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