The Dior Secret Garden 2 - Versailles ad campaign paints a pretty picture. That is largely due to the fact that it was greatly influenced by Édouard Manet's painting, Le déjeuner sur l’herbe. It has surprisingly been desensualised, though the sapphic theme is appreciated by both men and women. Going for more elegance, the ad campaign is a stylish masterpiece either way.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Dior Secret Garden 2 - Versailles ad campaign is a follow up to the fall and winter 2012 campaign of the same name. This time, however, it embraces a more whimsical aesthetic. Set for a full release in June, it will be accompanied by a video filmed in Versailles.
Stats for Whimsical Couture Ads
Trending: Older & Warm
Research: 7,546 clicks in 158 w
Interest: 2.2 minutes
Concept: Dior Secret Garden 2 - Versailles
Related: 83 examples / 64 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: sci-fi foliage-filled campaigns, romantic storyline lookbooks, and bronzed goddess-like campaigns.
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