The Fray Bentos dinner pots range has been unveiled by the brand as a new lineup of microwaveable meal options for consumers who are looking to curb their hunger in a simple yet satisfying manner. The meal range includes four flavor options to choose from including Chicken Curry, BBQ Sausage & Black Bean Stew, Meatball Arrabiata and Vegan Bolognese. Each of the meals are ready to eat in just three minutes and come in convenient bowl-style packaging.
Marketing Director at Fray Bentos Lorraine Rothwell spoke on the new Fray Bentos dinner pots range saying, "As a nation we are increasingly hard-pressed for time with ever more of us now looking for quick and easy meal-time solutions that don’t compromise on quality. Yet so much in the convenience sector is not currently meeting those needs. We spotted an appetite for an entirely new proposition based on hearty home-cooked dishes made from quality ingredients that are simple to prepare.”
This New Fray Bentos Dinner Pots Range is Quick to Prepare
Michael Hemsworth — December 9, 2020 — Marketing
References: baxters & talkingretail