In the Digital Ad Spending infographic created by Invesp, statistics demonstrate an increase in the importance of digital marketing.
With successful companies like Google grabbing a 42.6% digital ad marketing share, it is no wonder that 64% of advertisers in the US are planning to increase the budget for online marketing and paid social media advertising in the upcoming year.
This marketing infographic also delves into the formats of digital ad spending, outlining some of the most popular marketing platforms such as search and banner ads, while also comparing the online ad spending of various industries and countries around the world so you can see how your company's spending fits with the current growing market.
What Makes This Trend Stand Out
- Increase in Online Marketing Budgets
- Companies worldwide are planning to increase their online marketing budgets, creating opportunities for digital advertising agencies and platforms alike.
- Growing Importance of Digital Marketing
- The rise in digital ad spending highlights the need for businesses to invest in digital marketing strategies, leading to opportunities for marketing consultants and analytics firms.
- Shift Towards Paid Social Media Advertising
- More advertisers are recognizing the value of paid social media advertising, presenting opportunities for social media platforms and agencies specializing in social media marketing.
Sectors Adopting This
- Digital Advertising Agencies
- As companies increase their online marketing budgets, digital advertising agencies can tap into the growing demand for their services.
- Marketing Consultants
- The growing importance of digital marketing creates opportunities for marketing consultants to help businesses develop effective strategies and campaigns.
- Social Media Platforms
- The shift towards paid social media advertising opens up opportunities for social media platforms to attract advertisers and monetize their platforms.
