Vodka brand Conca and water activist group Digdeep decided to raise awareness about the world's ever growing water crisis with this speciality vodka made from repurposed pool water.
To help spread the message that "every drop counts," Digdeep took the water from a swimming pool that would of otherwise been drained and decided to purify it. Using this repurposed pool water, the group enlisted the help of Conca to create 'Conca Panamericano.'
This special purified pool water vodka comes in a limited batch and features vibrantly colored and numbered labels designed by graphic design studio 'The Yellow Loft.' To celebrate the release, an 'Empty Pool Party' was held that didn't waste any water with a filled pool, but did serve drinks made from this eco-friendly specialty vodka collaboration.