The diet and health food industries are massive, and with that tremendous amount of consumer interest (and spending) comes a requisite level of complexity, but the 'Dietware' tableware collection tries to simplify the process. Rather than focusing on the food itself, Dietware is all about portions, with tableware specifically designed to help consumers control the amount they eat.
There can be a lot to consider when choosing between diets. People like to make it complicated, with different fancy-sounding dietary requirements tangled up into buzzy, fad names: Atkins, paleo, ketogenic, and so much more. But dieting isn't really complicated when it comes down to it. If consumers can limit their calorie intake to a reasonable level, the actual foods making up those calories aren't particularly important (at least for weight loss.) Dietware relies on just that philosophy, with plates, bowls, cups, and cutlery designed to limit intake while still looking appealing for everyday use.