Backstage Couture Photography

Driely S. Photographs Diane von Furstenberg's Spring/Summer Show

Photographer Driely S. snuck backstage to document the fun being had at Diane von Furstenberg's Spring/Summer Show 2015 at this year's New York Fashion Week.

Though she's new to the modeling world, reality TV star Kendall Jenner seemed totally at ease, and just as professional as the other girls. She sported shiny, tousled locks, shimmery eye shadow and a defiantly sexy smirk that betrayed worlds of confidence!

Whether the girls were snacking, joking, laughing, primping or enjoying a rare moment of solitude, each photo reveals a sense of camaraderie among them. However, happiest of all is Furstenberg herself, who seems overjoyed to be hanging out with the beautiful crew who is bringing her creative vision to life on the runway.

Backstage Couture Photography
The trend of capturing behind-the-scenes moments at fashion shows provides an opportunity for photographers to showcase the unseen side of the industry.
Reality TV Influence on Modeling
The increasing presence of reality TV stars in the modeling world opens up new opportunities for collaboration and brand exposure.
Camaraderie in Fashion Shows
The sense of camaraderie among models creates an opportunity for brands to highlight community and unity in their fashion shows.

Sectors Adopting This

Fashion Photography
Incorporating backstage photography can disrupt the traditional fashion photography market and provide a fresh perspective for fashion brands.
Modeling Agencies
Modeling agencies can capitalize on the reality TV star trend by signing and promoting these personalities, expanding their client base and market reach.
Fashion Show Production
Integrating the theme of camaraderie into fashion show productions can create a unique and memorable experience for attendees and strengthen brand loyalty.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 64%
Freshness 8%

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