If there's one thing the Kardashian clan is renowned for it's getting involved in a plethora of different industries, which is something these Kendall Jenner fashion appearances clearly highlight. Celebrity culture has evolved to focus on the consumer's ability to relate to the person; Kendall Jenner's transition into the fashion world is a clear hit in the industry because the audience knows her, recognizes her and knows her story.
As the concept of being a celebrity continues to evolve, it's likely that we'll see more examples of the 'girl/boy next door' becoming an icon. The public wants to know what the back story of a person is before really committing to their persona regardless of the industry they're making an appearance in.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 97%
Freshness 8%
