Edgy Fall Fashion

The Latest Edition of Sunday Times Style Stars Kendall Jenner

Kendall Jenner is making the rounds as a full-fledged model. Her latest gig is in the pages of the latest edition of The Sunday Times Style magazine. Clad in nothing but the fall 2014 collection of Balmain, she is an edgy vixen that would do her big sis, Kim Kardashian, proud. After all, Mrs. West is channeling an urban sophistication these days.

Shot by photographer Andrea Klarin, Kendall Jenner is joined by creative director Olivier Rousteing at one point in the studio photoshoot. That is only appropriate. Outfitted by stylist Sylvie Portugal De Moura, Kendall Jenner is a vision in vibrant fur jackets and sleek skirts. The wardrobe is full of color, patterns and textures. Kendall Jenner's fierce looks are perfected with a braided hairstyle, nude lip and a smokey eye.

Vibrant Fur
The trend of using vibrant faux fur unlocked the innovation opportunity of creating eco-friendly fur alternatives.
Pattern Mixing
The trend of pairing clashing patterns discovered the innovation opportunity of developing AI-powered fashion styling tools.
Braided Hairstyles
The trend of wearing intricate braided hairstyles revealed the innovation opportunity of launching a subscription-based hair braiding service.

Industries Being Reshaped

Fashion
Fashion companies can innovate in the use of eco-friendly fur materials or create AI-powered fashion styling tools.
Beauty
Beauty companies can innovate in the hair braiding service space by launching a subscription-based service.
Media
Media companies can innovate by creating content based on the latest fashion trends and providing access to leading hair stylists.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 72%
Freshness 8%