Dial Hand Sanitizer Goes Anywhere for Germophobes

 - May 31, 2009
References: stillad
Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.

The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!

The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio.