Abstractly Sculptural Furniture

The Deus Ex Machina Collection by Michael Young is Industrial

The Deus Ex Machina Collection is comprised of a modular shelving unit, desk and light fixture that would add a sculptural touch to any home. Artistic qualities aside, the pieces are also quite minimalist, which also allows them to fit into just about any living space, traditional or modern.

Designed by London-based industrial designer Michael Young for EOQ, a new brand hailing from Hong Kong, the Deus Ex Machina Collection has a raw industrial beauty about it. The crowning feature of Bayer, the shelving unit, is its aluminium links that is at once strong and fragile. The lighting, dubbed Joseph, is also made out of aluminum that has been softened with CNC cutting while Orsted, the desk, features a deep dip for storage.

Abstract Minimalism
Opportunity for disruptive innovation in home decor and furnishings industries by combining artistic sculptural qualities with minimalist design principles.
Modular Functionality
Opportunity for disruptive innovation in furniture manufacturing industry by creating modular and customizable products that can fit into any living space.
CNC Cutting
Opportunity for disruptive innovation in production processes for home decor and lighting industries by utilizing CNC cutting to create unique designs and textures on aluminum and other materials.

Industries Being Reshaped

Home Decor
Abstractly sculptural furniture offers opportunities for disruptive innovation in the home decor industry by providing unique and eye-catching pieces that also blend in with any living space.
Furnishings
Minimalist, modular and customizable pieces in the Deus Ex Machina Collection offer opportunities for disruptive innovation in the furnishings industry by focusing on function and simplicity.
Lighting
The Joseph light fixture in the collection offers opportunities for disruptive innovation in the lighting industry by creating unique and visually stunning designs using CNC cutting and aluminum materials.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 46%
Freshness 8%

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