Emily Pizza in NYC is already famous for its delicious New York-style pizza, but its second location, called Emmy Squared, will venture into new territory with generously filled sandwiches and deep Detroit-style pizza.
Detroit-style pizza differs from the traditional version in three ways: it's baked in a square pan, it has a thick, hearty sauce, which is sometimes ladled onto the pizza after baking and it has crispy cheese around the edges, rather than a conventional doughy crust.
It's still very rare in New York, which has its own way of making pizza and doesn't tend to stray. Emmy Squared hopes to change that with its delectable offerings. Its pizza won't be an exact replica of the pie in Detroit, but it takes its inspiration from the unique pizza style.
Why This Trend Is Growing
- Fluffy Square-shaped Pies
- Opportunity to introduce and popularize unique pizza shapes and textures in the pizza industry.
- Deep Detroit-style Pizza
- Innovation opportunity to create and market Detroit-style pizza variations in areas where it is still rare.
- Generously Filled Sandwiches
- Opportunity to offer unique and indulgent sandwich options in the fast-casual dining industry.
Industries Being Reshaped
- Pizza Industry
- Potential for disruption through the introduction of new pizza styles and flavors, such as deep Detroit-style pizza.
- Fast-casual Dining Industry
- Opportunity to stand out in the market by offering distinctive and decadent sandwich options.
- Food Delivery Industry
- Innovation potential by incorporating fluffy square-shaped pies and deep Detroit-style pizza into food delivery menus.
