Domino's Indonesia is turning the idea of a pizza on its head with its new American Pie Pizzas.
Though the new American Pie Pizzas sounds like your standard pizza pie, these dishes actually feature a unique format. The new American Pie Pizzas are essentially deep dish pizzas topped with a variety of pizza toppings and then sealed off with a layer of dough on top (just like a pie). The whole thing is then finished with a garnish of parsley sprinkled on top.
Domino's American Pie Pizzas come in two unique varieties: Super Meaty Bolognese and Supreme Cheese. The former features Bolognese sauce, meatballs, onions, beef crumbles, mozzarella, cheese sauce, Rustic sauce, and tomato sauce. On the other hand, the Supreme Cheese American Pie Pizza is filled with mozzarella, cheese sauce, corn, macaroni, and beef crumbles.
Image Credit: Domino's Indonesia
Key Themes Behind This Trend
- Sealed Deep Dish Pizzas
- Opportunity for pizza chains to innovate and create more options for customers with innovative recipe and packaging designs.
- Unique Pizza Formats
- Opportunity for pizza chains to differentiate themselves from competitors and gain market share with unique pizza formats.
- International Menu Innovation
- Opportunity for pizza chains to expand their international menus by adapting to local tastes and preferences with innovative and unique menu items.
Where This Applies
- Fast Food Chains
- Opportunity for fast food chains to introduce unique pizza items to attract customers and keep up with changing food preferences.
- Frozen Food Industry
- Opportunity for frozen food companies to create and market deep dish frozen pizzas with unique toppings and packaging designs.
- Packaging Industry
- Opportunity for packaging companies to develop innovative packaging solutions for sealed deep dish pizzas with additional features and benefits, such as microwave-safe material or easy-to-open seals.
