Pizza Hut Brought Back its Lineup of Detroit-Style Pizzas
Colin Smith — September 9, 2022 — Business
References: pizzahut & brandeating
Pizza Hut announced that it is bringing back its lineup of deep-dish 'Detroit-Style Pizzas.' This lineup includes four menu items that are made in Detroit-style, meaning they feature a rectangular crust with a deep-dish design and highly crisped edges, creating a flavorful pizza where the texture of the crispy crust contrasts with the thick range of toppings.
The four pizzas are the 'Double Pepperoni,' 'Meaty Deluxe,' 'Supremo,' and 'CYO.' The last pizza stands for 'Create Your Own,' as it allows customers to create their own single-topping pizza for $11.99, with any additional topping costing $1 USD each. The other three pizzas are represented by their name, the Double Pepperoni features classic pepperoni and cupped pepperoni, the Meaty Deluxe features crispy pepperoni, Italian sausage, and bacon, and the Supremo is topped with green peppers, red onions, and Italian sausage pieces.
Image Credit: Pizza Hut
The four pizzas are the 'Double Pepperoni,' 'Meaty Deluxe,' 'Supremo,' and 'CYO.' The last pizza stands for 'Create Your Own,' as it allows customers to create their own single-topping pizza for $11.99, with any additional topping costing $1 USD each. The other three pizzas are represented by their name, the Double Pepperoni features classic pepperoni and cupped pepperoni, the Meaty Deluxe features crispy pepperoni, Italian sausage, and bacon, and the Supremo is topped with green peppers, red onions, and Italian sausage pieces.
Image Credit: Pizza Hut
Trend Themes
1. Detroit-style Pizza Resurgence - The resurgence of Detroit-style pizza presents an opportunity for pizzerias to develop unique and artful creations with a crispy deep-dish crust and gourmet toppings.
2. Fast-food Customization - Fast-food chains can capitalize on the popularity of build-your-own options to attract customers seeking personalized dining experiences, such as Pizza Hut's CYO pizza.
3. Sustainability in Fast-food Packaging - As fast-food chains work to reduce their negative impact on the environment, there is an opportunity to innovate sustainable packaging solutions for pizzas and other fast-food items.
Industry Implications
1. Fast Food - The fast-food industry has an opportunity to explore the possibilities of Detroit-style pizza and the creative customization that comes with it.
2. Pizza Chains - Pizza chains can take advantage of the growing demand for Detroit-style pizzas by offering unique variations and custom options that stand out from competitors.
3. Packaging Industry - With the increased demand for sustainable packaging in the fast-food industry, there is an opportunity for packaging companies to create innovative and eco-friendly solutions for pizza and other food items.
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