Hello Products recently added to its collection of oral care products with a detoxifying mouthwash powered by activated charcoal.
The fluoride-free Activated Charcoal Extra Refreshing Mouthwash does away with alcohol and instead favors a formula of globally sourced ingredients, including moisturizing, antibacterial coconut oil, cleansing tea tree, plus mint, spearmint and peppermint for taste. As such, the ingredient list is vegan, gluten-free and made without dyes, artificial sweeteners, flavors and sulfates.
As a key ingredient in the mouthwash is activated charcoal made from sustainable bamboo, the mouth rinse does have a black color. For optimal care, the brand recommends pairing the detoxifying mouthwash with its Activated Charcoal Fluoride-Free Whitening Toothpaste and new BPA-Free Toothbrush, which packs an additional punch of detoxifying power with its charcoal bristles.
What's Driving This Trend
- Activated Charcoal Oral Care
- There is a trend towards incorporating activated charcoal into oral care products such as mouthwash and toothpaste, providing an opportunity for companies to capitalize on this trend with natural and sustainable ingredients.
- Natural and Vegan Ingredients
- Consumers are increasingly seeking oral care products with natural, vegan, and gluten-free ingredients, presenting an opportunity for companies to develop and market these types of products to health-conscious consumers.
- Alcohol-free Mouthwash
- There is a trend away from alcohol-based mouthwashes to natural and gentle formulas, allowing companies to innovate and create new mouthwashes without the harsh alcohol that can cause dryness and discomfort.
Who This Affects Most
- Oral Care Industry
- With the rise of natural, vegan, and sustainable ingredients in oral care products, this industry has the opportunity to invest in new products that cater to health-conscious consumers seeking to maintain their oral health in a natural way.
- Natural Health Supplements Industry
- As consumers prioritize natural and Vegan ingredients, the natural health supplements industry, particularly those producing supplements that promote oral health, have the opportunity to expand their product lines to include oral care products that meet these standards
- Sustainable Bamboo Industry
- As sustainable bamboo is a key ingredient in Hello Products' Activated Charcoal Extra Refreshing Mouthwash, there is an opportunity for companies in the sustainable bamboo industry to market their products as a key ingredient in natural and sustainable oral care products.
