To focus on American diversity, a new Denny's campaign was released, with one version of the commercial featured in English, and another in Spanish. To create the campaign, the restaurant chain joined with agency EP+Co, which tapped international agencies Conill and Fluent360 for support.
According to The Drum, "the ads have been scripted to speak directly to African-American and Hispanic audiences," and each one is set to run on "respective African-American and Hispanic-American endemic networks, as well as on broader cable, VOD and social media channels."
The ads are intended to spotlight the modern family in America, reflect the diversity that exists among consumers, and position the restaurant chain behind a message that champions respect and inclusiveness. With this, Denny's aims to appeal to a broader demographic within the US.