Kilts are Now the Official Delivery Uniform of Domino's in Scotland
Laura McQuarrie — April 28, 2017 — Marketing
References: corporate.dominos & adweek
In Scotland, pizza restaurant chain Domino's is now introducing a new delivery uniform for employees that features a tartan with the brand's colors.
The introduction of these kilt uniforms and the brand's official new tartan are helping to celebrate the opening of a new Domino's location in Glasgow. For the stunt, Domino's commissioned a local designer to create a special Domino's tartan with a pattern in red, white and blue. The new tartan from Domino's has been officially added to the Scottish Register of Tartans. The idea began by polling Domino's Scottish staff, 67% of which said that they would wear a kilt to work, and 12% of which already have.
Alongside the introduction of its new tartan and kilt uniforms, Domino's is also introducing a limited-edition 'Scots Favourite Pizza Legend' to the menu, which includes the country's favorite pizza toppings.
The introduction of these kilt uniforms and the brand's official new tartan are helping to celebrate the opening of a new Domino's location in Glasgow. For the stunt, Domino's commissioned a local designer to create a special Domino's tartan with a pattern in red, white and blue. The new tartan from Domino's has been officially added to the Scottish Register of Tartans. The idea began by polling Domino's Scottish staff, 67% of which said that they would wear a kilt to work, and 12% of which already have.
Alongside the introduction of its new tartan and kilt uniforms, Domino's is also introducing a limited-edition 'Scots Favourite Pizza Legend' to the menu, which includes the country's favorite pizza toppings.
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