Fresh off the heels of the controversy surrounding Fox and ABC’s ban of the Lane Bryant bra ads, this spoof for a bra called ‘Delicate Embrace’ was recently created by a supporter and subsequently posted on the Lane Bryant ‘Inside Curve’ blog.
The ad spoofs Victoria’s Secret, featuring an actual skeleton posing in a Victoria’s Secret bra that is, according to the narration, “specifically designed to air on Fox and ABC.” The cheeky voice-over goes on to say that the ‘Delicate Embrace’ bra is “Not for chubbies.”
Why This Trend Is Growing
- Bra Ad Spoofs
- Spoofing traditional bra ads to take a stand on controversial body standards and societal pressures surrounding beauty standards.
- Humorous Marketing Parodies
- Creating humorous marketing parodies as a way of protest to raise greater levels of awareness for serious issues and campaigns.
- Critique Commercials
- Creating a critical take on traditional commercials that create unrealistic standards and expectations for consumers.
Industries Being Reshaped
- Lingerie/fashion Industry
- The lingerie/fashion industry can create more body-positive and inclusive campaigns free from traditional and unrealistic standards.
- Advertising/marketing Industry
- Advertising/marketing agencies can create humorous, parody campaigns that critique societal beauty standards and promote inclusivity and diversity.
- Social Activism Industry
- The social activism industry can utilize humorous, parody campaigns to protest and raise awareness for important causes and issues through unconventional means.
