Banana Freshness Packaging

The Del Monte Banana Plastic Wrap Doubles Shelf Life

Recently, I have refrained from purchasing bananas because they brown so quickly in my over-heated apartment. Sad, because I love bananas so much. Well, my prayers have been answered with the Del Monte Banana Plastic Wrap, an innovative packaging design for bananas that should keep them fresher, longer.

The Del Monte Banana Plastic Wrap will apparently double the shelf life of bananas by being air- and moisture-tight. Despite claims that the new packaging is not environmentally friendly (since bananas already have their own protective layer), the special banana wraps are currently being trialled in 7-Eleven stores in Dallas. If they’re successful, the Del Monte Banana Plastic Wrap could be coming to a grocery store near you (and by you, I mean me).

Extended Freshness Packaging
Opportunities for innovating packaging that extends the freshness of perishable products.
Sustainable Packaging
Opportunities to address customer concerns around eco-friendliness of packaging, without compromising on freshness.
Convenience Packaging
Opportunities for packaging designs that make it easier for consumers to use and store products

Industries Being Reshaped

Food Packaging Industry
Companies in this industry can invest in R&D to create more advanced and sustainable packaging solutions that meet consumer demands.
Grocery Industry
Retailers can explore innovative packaging options that differentiate their offerings and provide longer shelf life for products.
Sustainability Industry
There is an opportunity for companies in this industry to collaborate with manufacturers to create packaging solutions that balance sustainability with product freshness.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 66%
Freshness 8%