Rock & Brews Restaurants teamed up with the Elysian Brewing Company and Def Leppard to create 'Def Leppard Pale,' an all-new kind of pale ale.
Across the United States, Rock & Brews Restaurants will be offering Def Leppard Pale, which coincides with the 2018 Def Leppard tour. As such, fans are being given the chance to win tickets to see the rock band on tour, alongside other special promotions.
The pale ale is said to combine the" malt bodies of British ales" with Pacific Northwest hops and comes packaged in a vibrantly colored can that pays tribute to the 30th anniversary of Def Leppard's Hysteria album. The Def Leppard Pale beer is set to be available at concerts, select restaurants, as well as bars and pubs, with draught also offered as an alternative to the cans.
Why This Trend Is Growing
- Rock Band-themed Beers
- Opportunity to create more band-themed beers in collaboration with popular rock bands, attracting fans and increasing brand exposure
- Craft Beer Partnerships
- Opportunity for craft breweries to partner with bands or musicians to create unique beer flavors that appeal to fans of both craft beer and music
- Promotional Collaborations
- Opportunity for businesses to collaborate with bands or musicians to offer special promotions and experiences to fans
Industries Being Reshaped
- Craft Beer
- Craft breweries can explore opportunities to create band-themed beers in collaboration with popular rock bands, appealing to a niche market of beer and music enthusiasts
- Music and Entertainment
- Music and entertainment companies can explore partnerships with craft breweries to create unique beer offerings that tie in with their artists' brands and tours
- Hospitality and Food Service
- Bars, restaurants, and concert venues can feature exclusive band-themed beers and partner with musicians to offer concert ticket promotions or other special experiences to patrons
