At this year's Kosherfest, Gino’s East Deep Dish Pizzas from Kayco were named best in show. These frozen entrees are offered in varieties cheese and spinach varieties, both of which are certified kosher and made with natural ingredients.
As popular as deep-dish pizza is, particularly in Chicago, many kosher consumers are unable to enjoy the treat. With its kosher-friendly frozen pizzas, Gino’s East now offers a convenient meal option for many.
Over the past few years, kosher-certified foods have risen in popularity because of their perceived health benefits. Beyond specifically having appeal to those who follow a kosher diet, kosher products also promise to appeal to vegetarian and vegan consumers who want to feel assured that there are no hidden meat by-products in the items they purchase.
Key Themes Behind This Trend
- Kosher-certified Foods
- The rise in popularity of kosher-certified foods presents an opportunity for food producers to capitalize on health-conscious consumers and expand their product offerings.
- Frozen Meals
- With the success of Gino's East Deep Dish Pizzas at Kosherfest, there is potential for other food producers to create convenient and tasty frozen meal options for kosher consumers.
- Natural Ingredients
- As more consumers seek out natural and wholesome ingredients in their food, there is an opening for food producers to highlight their use of natural ingredients in kosher-certified products.
Where This Applies
- Food Manufacturing
- Food manufacturers can take advantage of the growing popularity of kosher-certified foods to create new products and expand their offerings.
- Frozen Food
- The success of Gino's East Deep Dish Pizzas and other kosher-certified frozen meals presents an opportunity for the frozen food industry to capture more market share.
- Health Food
- The health benefits associated with kosher-certified foods presents an opportunity for health food companies and stores to attract and cater to health-conscious consumers.
