International Delight is Sharing Decorating Kits to "Elf-ify" Homes
Laura McQuarrie — November 18, 2020 — Lifestyle
References: InternationalDelight & prnewswire
International Delight created a limited-edition line of holiday coffee creamers and festive decorating kits to share the same kind of spirit spread by Buddy the Elf. The flavored coffee creamers in Caramel Waffle Cookie, Peppermint Mocha and Frosted Sugar Cookie Coffee are said to "taste like they came straight from Santa's workshop" and they're being shared with fans in a fun way this season.
Knowing that people will be doubling down on their holiday experiences at home, the brand is inviting families to "Elf-ify" their homes with twinkling lights, sparkling garlands, paper snowflakes and signs that say "World's Best Cup of Coffee." To help coffee lovers dress up their coffee corners in style, the at-home experience delivers everything from garlands and ornaments to a tiny tree and gold stirring spoons.
Image Credit: International Delight
Knowing that people will be doubling down on their holiday experiences at home, the brand is inviting families to "Elf-ify" their homes with twinkling lights, sparkling garlands, paper snowflakes and signs that say "World's Best Cup of Coffee." To help coffee lovers dress up their coffee corners in style, the at-home experience delivers everything from garlands and ornaments to a tiny tree and gold stirring spoons.
Image Credit: International Delight
Trend Themes
1. Limited-edition Holiday Products - Opportunity to create unique and seasonal products that resonate with consumers during the holiday period.
2. At-home Experiences - Disruptive innovation opportunity to provide consumers with immersive experiences within the comfort of their own homes.
3. Branded Decorating Kits - Creating themed decorating kits that align with popular movies or characters can appeal to fans and create a unique marketing opportunity.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the holiday season by offering limited-edition products and experiences.
2. Home Decor - Opportunity for home decor brands to partner with entertainment franchises and create themed decorating kits.
3. E-commerce - E-commerce platforms can provide a convenient way for consumers to purchase limited-edition products and at-home experience kits.
2.6
Score
Popularity
Activity
Freshness
